VIRTUAL ASSISTANCE
360
Strategic CommunicationS Design
APPROACH
360 VIRTUAL ASSISTANCE is a strategic communications consulting firm that creates content and graphics for consumption in digital and print formats. Content creation foci include place-based interpretive content, storytelling, interviewing and mapping. Research specialities include American history, African American history, African history, and the transatlantic slave trade. We are client-facing, designing content to help clients frame, articulate and convey their purpose within the context of their specific communications strategies. We are consumer-focused, customizing relevant, inclusive, and interactive content for target audiences. We are innovation-driven, applying imaginative and strategic design principles to influence user interaction, experience, and conversion.
360
Our unique 360 Process enables us to manage all facets of your communications project, from concept to implementation. We are a single source for content research, conceptualization, design, and development.
Virtual
Our virtualized service architecture
facilitates hybrid cross-collaboration between our consultants, clients, and stakeholders. Our hybrid service architecture increases the velocity of our workflow, enabling us to complete projects on time and within budget.
Assistance
We are design-driven because innovative design improves the acuity and the efficacy of communications strategies. We are also outcome-oriented, creating evidence-based content that helps our clients reach, and exceed, their strategic communications goals.
PORTFOLIO
Dr. Robertson is one of forty-nine scholars to draft the inaugural national rubric on teaching slavery entitled Engaging Descendant Communities in the Teaching of Slavery at Museums and Historic Sites: A Rubric of Best Practices Established By The National Summit On Teaching Slavery. This rubric constitutes the first national, interdisciplinary effort to formulate a recognized model for best practices in descendant engagement and slavery interpretation at museums and historic sites (2018).
Dr. Robertson has conducted 30 years of transatlantic research and writing on AfricaTown, a descendant community on The African American Heritage Trail of Mobile. She is the author of The Slave Ship Clotilda and the Making of AfricaTown, U.S.A.: Spirit of Our Ancestors.
Grants Research and Digital Grant Database Design. William & Mary Law School (Election Law Program)
Dr. Robertson is one of forty-nine scholars to draft the inaugural national rubric on teaching slavery entitled Engaging Descendant Communities in the Teaching of Slavery at Museums and Historic Sites: A Rubric of Best Practices Established By The National Summit On Teaching Slavery. This rubric constitutes the first national, interdisciplinary effort to formulate a recognized model for best practices in descendant engagement and slavery interpretation at museums and historic sites (2018).
SERVICES
Research and Content Creation
Historic Preservation
Creating written content and graphics for consumption in print and digital formats:
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Evidence-based research (primary and secondary data collection).
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Specializing in historical and cultural content.
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Design Thinking.
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Creating relevant content that fosters consumer engagement, interaction, and conversion.
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Creating written content that is non-AI-generated.
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Creating graphics with and without the use of AI.
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Printing large format graphics.
Engaging descendants and communities in historical memorization and storytelling:
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Cultural interviewing and vignette development and digitization.
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Historic Site and place-based interpretation.
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National Register Nomination preparation.
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Historical Marker content development.
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Helping K-12 teachers develop interpretive competencies on historical subjects.
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Speaking Engagements.
Grant Writing
Conceptualizing, composing, and re-engineering proposals for compliance and impact:
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Federal Grant Writing (DOI, DHS, Nat'l Trust).
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Humanities Grant Writing (NEH and VFH).
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Copywriting
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Document Rx (Academic proofreading and editing).
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Secured $3M+ in grant funding for universities, museums, and community-focused nonprofits.
CERTIFICATIONS
Certificate of Completion. MBE Executive Management Program. Robins School of Business (U. of Richmond).
DBE-certified by SBSD.
SWaM-certified by the Virginia Department of Small Business and Supplier Diversity (SBSD).
Micro-Business certified by the VA Depart. of SBSD.
SBA-certified Woman Owned Small Business
CLIENTS and Projects
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AfricaTown National Historic Landmark District.
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AfricaTown Heritage Preservation Foundation.
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AfricaTown International Design Idea Competition Essayist and Juror.
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National Geographic. Clotilda: America's Last Slave Ship (Hulu and Disney+).
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Alabama Humanities Foundation
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University of South Alabama/Springhill College/National Endowment for the Humanities.
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Mariner's Museum
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Aberdeen Gardens National Historic Landmark District Oral History and Mapping Project/Virginia Foundation for the Humanities.
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Hampton University National Historic Landmark District.
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James Madison's Montpelier National Summit on Teaching Slavery. National Trust for Historic Preservation African American Heritage Action Fund.
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African American Historical Society of Newport News.
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Christopher Newport University/Hampton Roads Oral History Project (Newsome Park).
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Newport News Public Library.
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Historic Zion Poplars Baptist Church (Gloucester).
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Historic St. Peter's Episcopal Church (now Saint James Church of Christ Disciples, Norfolk).
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William and Mary Law School (Election Law Program)/AidData, a Research Lab at William and Mary..
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Virginia Department of Agriculture and Consumer Services.
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Virginia Department of Health.
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Virginia Department of Environmental Quality.